Chroma Experience

UX & UI Trends

While you can certainly admire people who strictly follow their own path, it can be wise to follow current trends. This is also true for UX & UI design in digital products.
Doing something unique and outside the norm can gain notoriety, but it's usually better to stick to tried and true design methods. After all, design styles become trends for a reason: because they work!

Minimalist Design

It used to be accepted design practice to place many visually stimulating elements on a single page.
This ideology has since been replaced by the pursuit of clean, minimalist design. Today, we live in a fast-paced world, and users primarily want one thing: efficiency.
Instead of filling the user interface with an overflow of content, the current trend is to use a lot of white space between page elements to make the page easy to navigate. The key is to give users exactly what they need, and only what they need on a given screen.

Dark Mode

The integration of a dark mode into the user interface is a trend that has been going on for several years and is becoming more and more popular.
Many people use mobile applications in dark mode, a bright white background can become tiring for the eyes in the long run. Those who offer a Dark Mode relieve the strain on users' eyes and potentially make the app's user interface more pleasant.
But not everyone uses dark mode. A well-designed dark mode gives users the ability to switch between light and dark, allowing them to customize the application to their personal preferences. This makes for a good UX.

Navigation at the bottom

Navigation in apps and on websites used to be mainly via navigation links or buttons at the top of the screen. On mobile devices, this evolved into the familiar hamburger menu, which appears as a button with three horizontal lines in the upper left or right corner of the page.
The hamburger menu is still widely used, but a popular trend in UI design is to place navigation icons at the bottom of the screen. This is a good choice for user experience, as phones have become so big that most people can't reach the top of the screen when using the phone with only one hand. This problem is solved if you simply place the navigation links at the bottom of the screen.

Use without password

It's frustrating to have to remember passwords for 50 different applications and services. Moreover, passwords are not particularly secure unless they are supported by two-factor authentication methods or, alternatively, created by a password generator app.
Most new phones have a way to unlock the phone without a password. This is primarily done through fingerprint sensors, facial recognition or iris scanning technology. As phones are equipped with these features, the modern trend in UX design is to forgo the password for logging into apps and instead use the phone's biometric hardware.

Augmented Reality

Implementing augmented reality in UX design is becoming increasingly common. It allows you to break away from the flat screen of the user's phone and immerse part of your app into the user's world.
There are many uses for augmented reality. It can be used to insert game characters into the real world, as in the incredibly popular Pokémon Go. Augmented reality can also be used for practical purposes, allowing users * inside to see how a product would look in their home before buying it, which is well implemented in the Amazon app, among others. Or they can try on glasses via augmented reality, as is the case with a wide variety of eyewear providers.

UI & UX continue to evolve

Trends in UI and UX design are constantly changing, virtually on a daily basis. An app designed five years ago might be considered poorly designed by today's standards. Apps designed today may be considered poorly designed five years from now. That's why it's important to keep an eye on current trends and follow them as best you can. If you don't, your app is sure to fall behind.