Chroma Experience

Enhancing user experience – how colors affect

Colors have an enormous impact on human perception. Not only can they help you better navigate digital products, but they can also trigger all kinds of emotion. Colors can turn a well-functioning product into one that users are excited about.

That's why the use of color in visual interfaces is an important, but also particularly sensitive topic for us.

Oranges Megafon auf oranger Farbe

Colors have different effects on the viewer. Depending on gender, culture, age, fashion and personality, the preference for certain colors can differ.

Pink has an energetic, stimulating and active effect. Blue, however, is serious, calm and technical. A high contrast strains the eye, a low one worsens readability. Bright colors can highlight important content, but as a background they are perceived as distracting.
The use of color becomes more important when we want to reach users who have a limitation in their vision. The largest group with about 5% are people with deuteranopia (green blindness) and protanopia (red blindness). Here, information cannot only be communicated via colors, but needs supporting additional coding, such as size, pattern, underlining and textual cues.

Our task is to use knowledge from physics, neurobiology and psychology to use colors in a targeted way. To guide users through complex processes and to enhance the user experience.