Chroma X

Product Strategy

Many teams know what they should build. Few know why exactly that, why now, and what success concretely means.

The product strategy loop showing the iterative cycle between corporate strategies, market analysis, product evaluation and research

Our approach

Product Strategy means for us: enabling decisions. We help you clarify what you build, for whom, and why – so that decisions become sustainable and your team can act with focus.

What you get

A clear product strategy: with defined target vision, prioritized action fields, and traceable decision-making criteria that make your roadmap resilient.

What you can expect from us

No standard process, no packages. We first look together at where you stand, what already exists, and what the next meaningful step is.

Typical starting situations

  • Product is in development, but the direction is unclear

  • Stakeholders have different ideas about the target vision

  • Budget is being approved, but nobody knows exactly what for

  • An existing product should be further developed, the next step is missing

Results you can expect

  • Clear target vision with defined success criteria

  • Prioritized action fields and decision foundations

  • Roadmap foundation that distributes resources sensibly

  • Alignment in the team and with stakeholders

Product Strategy, Discovery and Delivery

Product Strategy is the first of three building blocks of our product development. A clear strategy is followed by Product Discovery, in which we find the right solutions. In Product Delivery we bring the product to the road.

All three phases can be commissioned individually. Those who go through all three get a product from idea to delivery.

Typical start

The quickest way: Write us briefly where you currently stand. We get back to you within 24 hours.

FAQ

How long does a Product Strategy take?
Typically two to four weeks. Depending on how much already exists and how many stakeholders need to be involved.

We already have a strategy. Can Chroma X still help?
Yes. We can sharpen existing strategies, check for gaps and sharpen decisions.

What does it cost?
That depends on the scope. Write us and we'll make you an offer.

Do we also need Discovery and Delivery?
Not necessarily. Many clients start with Strategy and decide afterwards what comes next.

Get in touch